Idents - My Idea

We are making idents for our videos and films. This is to go at the start of them to show the audience what production company has made the film. Station identification (idents or channel ID) is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). 

This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such it is closely related to production logos used in television and cinema, alike.

Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs. 

Here is some famous Idents which you will be very familiar of.



Some Idents may be altered to suit the movie, for example here this was from the movie Pink Panther (Shawn Levy 2006).



What Idents should include:

• Company Titles
• Audio/sound
• Animation
• Company Logo

 For my idents I came up with the company "Twitch Productions". For this i will have the word TWITCH fade in, it will be white with a black background.

The word twitch with then animate with things growing on it.













Finally the word Productions with fade in underneath, then suddenly the whole screen will "twitch" away.








For an example of what twitching is, here is a clip showing an Ident with the twitch effect. However i would make my titles Twitch more.



Here is my final Idents which i used After Effects and Livetype to make them.